Proposal for a luxurious optical boutique.The concept of this optical store is essentially to create a modular space where the client has the freedom of constructing and changing the display according to the products on sale. To achieve this, the space is enclosed in a brushed aluminium frame, which supports the square-tubed optical fibres. Each fibre can be pushed and pulled to create display spaces, words or images on the pixelated surface. Using the optical fibres to project light emitted from LEDs create a softer ambiance which is otherwise too intense as a direct light source. The exterior window displays are also presented in the same way.