OPTIC

This optical boutique reimagines the retail space through a modular, interactive design. The displays can be constructed and adapted according to the products on show, creating a dynamic and customizable environment.

The boutique is framed in brushed aluminum, supporting a grid of square-tubed optical fibers. Each fiber can be pushed or pulled to shape display areas, form words, or create images on the pixelated surface. By channeling LED light through the optical fibers, the space achieves a softer, more inviting ambiance, avoiding the harshness of direct lighting.

Even the exterior window displays follow this concept, allowing the boutique’s facade to become an extension of its flexible, luminous design.